BMW (South Africa) . What is beauty?
BackWhat is it that makes an object stir the senses? How do we quantify what is aesthetically pleasing to the eye? This is the question that forms the central theme behind Ireland/Davenport's new TV commercial for BMW. Comments Ireland / Davenport Managing Director, Sue Ferguson, "Our new commercial is entirely focused on BMW's design philosophy. This commercial highlights the fact that at the heart of this philosophy is something more than just engineering but something unquantifiable and entirely visceral that cannot be calculated through formula." The commercial was filmed in Paris, Glasgow and Johannesburg by Adrian de Sa Garces from Velocity Films. Garces was motivated by the fact that the commercial did not rely on advertising formula and was instead more subtle and intelligent, "It was a pleasure to work with BMW and the Ireland/Davenport team on such a unique script. Garces' main focus for the creative execution was to try and capture a subtle sense of life and feeling through the commercial. He elaborates, "It's a hybrid of the spectacular visuals, voice-over and music, creating a feeling that should have a strong resonance and hopefully connect the viewer with what BMW and Ireland/Davenport are communicating with this spot." [www.bmw.co.za]
Channel: Autos & Vehicles
Uploaded: November 19, 2006 at 11:17 pm
Author: BMWSouthAfrica
Length: 0:00:51
Rating: 4.51
Views: 22,636
Tags: BMW Aesthetics BMWSouthAfrica CG
Video Comments:
stefanopasquini (Monday 20th of October 2008 07:34:50 AM)
May I have a BMW that I can turn into a sculpture?
otonom1 (Saturday 8th of March 2008 04:21:42 PM)
(B)e (M)y (W)anker
otonom1 (Saturday 8th of March 2008 04:21:41 PM)
(B)e (M)y (W)anker
LOGICISGOD (Tuesday 18th of September 2007 02:54:00 PM)
Where can I download this ad in HD to use it as a Dreamscene>?
Kelvstar (Thursday 23rd of August 2007 11:29:29 PM)
I hate the endings of the BMW ad when the Sheer Driving Pleasure word appears separately there has to be a BOOM sound when the Driving Pleasure words appears on top of the BMW logo can't they cut the BOOM sound off
kammo90 (Monday 16th of July 2007 11:47:01 AM)
Mercedes is more beautiful, except from BMW Z4... wow...
ninsipoose (Friday 4th of May 2007 01:46:15 AM)
someones is going on my account so im not really saying stuff so u gotta be careful
vanish330 (Sunday 4th of March 2007 05:05:41 PM)
every time i look at my BMW, i drool.
its just... sexy
vanish330 (Saturday 3rd of March 2007 08:13:22 PM)
amazing commercial. amazing car...s...
bossiwhat (Sunday 18th of February 2007 05:33:17 PM)
south african are so good