The Break Up

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The Break-Up' is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look at http://bringtheloveback.com

Channel: Film & Animation
Uploaded: May 18, 2007 at 3:09 am
Author: theafter

Length: 0:02:05
Rating: 4.57
Views: 47,928

Tags: advertising microsoft dialogue conversation consumers

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Video Comments:
TamsB (Saturday 4th of October 2008 05:21:28 AM)
Clever vid that brilliantly sums up where advertisers continue to go wrong. It's all about building relationships first these days and maintaining a dialogue with consumers as they are calling the shots and their wants, needs, likes etc are continually changing.
pkbalyan (Sunday 22nd of June 2008 02:54:27 AM)
May be true, but a divorce is not a good thing. May be the consumer needs counselling!!!! yet another divorced advertiser. Me under counselling now and learning fast....
dmhepburn (Wednesday 16th of April 2008 08:24:48 AM)
Awesome. This is great!
igorbeuker (Monday 31st of March 2008 01:02:50 AM)
so true!
cgreen2323 (Wednesday 14th of November 2007 05:46:47 AM)
Fabuloso! Love it! This speaks volumes about what terms like "loyalty" and "communication" and "dialogue" and "relationships" have been turned into by companies who are fixated on return on shareholder equity. Hello!
Blingcore (Tuesday 29th of May 2007 02:39:35 AM)
Well-executed!